Countertop/POP Tire Lever Display

A countertop display is the bike-shop equivalent of a register-side impulse rack: the small accessory the customer didn't know they needed until they saw it next to where they're already paying. The 1657ST-US puts 27 pairs of our 1657 plastic tire levers in a clean countertop box, ready to drop next to the checkout. Nine pairs each in red, green, and black; one display covers three colour preferences without a separate SKU for each.

The 1657 levers themselves are the same tool we sell as a stand-alone pair; glass-fibre-reinforced plastic, broad tip safe on carbon rims, spoke hook on the back end. The display version is built around the fact that tire levers are the tool a customer needs next (after they bought tires last month, after they had a flat last week, before the next group ride). Putting them at the register catches the customer at the moment they have the buying signal but not the prompt; the display is the prompt.

The display is wholesale-format rather than catalog-format. Refill bags are available for when the box runs low, so the display stays stocked through the season without re-buying the box every time. Sized for a counter, not a shelf; the visual angle is set for a customer standing at the register, not browsing the wall. Nine of each colour gives enough depth that the rack doesn't go single-colour-out mid-week.

Includes

• 1 countertop display box
• 27 pairs of 1657 tire levers (9 red, 9 green, 9 black)
• Refill bags available separately
• SKU 1657ST-US

Built in Zreče, Slovenia

Unior has been forging hand tools in Zreče since 1919, and is the official technical partner of multiple World Tour and downhill teams. The lever inside the display is the same 1657 we stock for retail customers and pro-mechanic kits worldwide; the difference is the countertop box around it, not the lever itself. A retail customer reaching for a colour at the counter is reaching for a tool that has been refined across more than a hundred years of European hand-tool production. The display is how shops put that tool in reach.

Pro tip from our mechanics

The reason 1657s sell at the counter is that the customer needs them at the right moment, not a week later when they remember they meant to buy a pair. The display works because tire-changing skill scales with practice; the more comfortable a rider is with the lever, the less they put it off, and the less catastrophic a flat becomes on a ride. Our How to remove and install a bike tire → is the article we point retail customers to when they ask “how do I actually use these?”; it's the install-and-removal sequence the lever was designed around, and the practical walkthrough that turns a new pair of levers into a working tool in the customer's hand.